Friday, April 20, 2007

Child will disappear soon

According to Media Life Magazine, "Meredith is closing Child, one of five titles it picked up from Gruner + Jahr in 2005. Its June/July issue will be its last and 30 people will lose their jobs. It will remain as an internet destination, explains a Meredith spokesperson. "We felt in the long term as a brand it would be more sustainable as an online product. It’s something we’ve been looking at for a while."

Overall the parenting category has been suffering for some time as both readers and advertisers migrated online, and that suffering has only been heightened by the entry of two new titles, Cookie, from Conde Nast, and Wondertime, from Disney.

Ad pages for the parenting category were down by 11.1 percent through February after finishing 2006 essentially flat, and Child in particular was suffering, with ad pages down 15.2 percent in 2006 and 33.7 percent for the first two months of 2007. Child's circulation was also on the slide, falling down 18.5 percent for the six months ended Dec. 31, 2006, versus the year-earlier period."

Article here.

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