Wednesday, December 08, 2004

34 The Hosting Standard

When my daughter’s father-in-law was taken to the emergency room while a Thanksgiving guest in her home in November, she remarked to me that the attending doctor looked like he should still be in medical school. Well, all doctors look like junior high kids to me. As does the publisher of The Hosting Standard, whose photo appears in “Letter from the Publisher” on p. 8 of the premiere issue, September 2004. has launched this magazine to provide the latest information on the hosting world. “Toronto, Canada-based VerticalScope Inc., the parent of and The Hosting Standard, is a leading international media company that creates authoritative industry portals, directories and content services, covering a wide array of vertical industries. . . [It] currently prints over 750 million pages per year through its various print magazines, and has successfully launched magazines into some of the most competitive consumer markets with titles such as Modified Magazine, which currently has a readership of over 1,000,000 car enthusiasts per month.” (from website)

Rob Laidlaw, the publisher, writes in the first issue: “Web hosting is in the forefront of IT (information technology) as companies begin to unveil their web presence, and make their businesses ready to deliver enterprise solutions over the Internet. There are few new technologies that do not rely on web hosting as the backbone to their operations. Web hosting is the backbone of the economy of the future.”

I personally could have done without the article, “Adult Hosts No Midlife Crisis,” which is about, let’s face it, hosting porn--a lucrative but degrading business, in my opinion. It gives new meaning to the term “filthy lucre.” Other features in this first issue are Search engine strategies, Net calling, Marketing a web hosting company, the Chinese Spam, some excellent interviews, spotting the frauds and various industry tips and clips.

The Hosting Standard
September 2004, Debut Issue, Issue 1
ISSN: na
Subject: Internet web hosting
Publication schedule: Twice a year; next issue April 2005
Vertical Scope Company
111 Peter Street, Suite 700 Toronto, Ontario, CanadaM5V 2H1 T. 1-416-341-8950 F. 1-416-341-8959
$4.99 U.S.; $5.99 Can. $14.95/year; $19.95/2 year
Publisher: Rob Laidlaw
Editor in chief: Cliff Boodoosingh

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