Wednesday, May 23, 2007

49 Salon City

When is a Premiere Issue not? "This is our premiere issue. We've actually been sold on newsstands in Hollywood for six years—but now we're coming to you in an all-new look with an even sharper editorial focus. To us, it is a premiere issue in more ways than one." So when you open it, the table of contents page says Volume 7, issue 1, which ought to confuse the cataloguers. The subscription page says, "Salon City attracts a unique audience of over a million influential readers. . . its mission is to celebrate beauty, truth and goodness by publishing stories that elevate the image of people everywhere.

What's new in truth and goodness?
    metallic shoes made from recycled tin cans

    pink, purple, yellow, orange, blue-violet eye shadow

    Parfum bottle shaped like a woman--rum essence, vanilla orchid, bourbon, etc.

    Stars donating to amfAR--their own portraits

    Sara Paxton, 18, who's not afraid of challenges, is hot and down to earth, of course

    The next top model

    How to look natural with blushes, moisturizers, sunscreen, hair extensions. . .

    Confessions of various someones who moved to the South

    including Jaime Pressly, the girl on the cover, who was born in NC, is pregnant and unmarried as of press time, but known as a savvy businesswoman who knows who she is (I don't)
Whew! Did we need another vacuous woman's magazine on face, fashion and frivolity?

Salon City
Premiere Issue, April 2007, national edition
issn: 1532-9380
$3.99 US, $4.99 Canada
$12 a year, subscription for 12 issues, plus $4 postage and handling
Subject: entertainment industry, fashion, image
Salon City Star
PO Box 2385
Beverly Hills, CA 90213
advertising & editorial,
Editor: Steven G. Casciola
Publisher: Steven G. Casciola
Creative editor: Annie Casciola

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48 Healthy Life

is dedicted to providing the reader in central Ohio "with relevant information about fitness, beauty and medicine" according to publisher/editor-in-chief Jane W. Peters. The first issue was a freebie in April and I personally know the handsome young doctor on the cover. The first article "Botox; the fountain of youth" carries her by-line. Dr. Soto is an internist with a specialty in "anti-aging medicine and cosmetic treatments." She also is a consultant for Sinclair Broadcasting and you can often see her during the Tuesday evening news. This is followed by an article on healthy eating in restaurants, how to slow down the aging look with proper skin care and chemical peels, how to experience "extreme pampering" at a spa, the importance of daily consistent exercise, and an article on early onset Alzheimer's Disease. It's very thin on content and advertising, but with the right marketers, it has a focus in an area with a lot of interest.

Healthy Life
[Premiere Issue] Complimentary Copy, April 2007
ISSN: na
Publication schedule: na
Subject: fitness, health, Columbus, Ohio
Healthy Life Publishing Company
794 Northwest Blvd.
Columbus, OH 43212
no information on cost or subscription
no website information
Editor-in-chief: Jane W. Peters
Publisher: Jane W. Peters

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