Friday, April 20, 2007

Child will disappear soon

According to Media Life Magazine, "Meredith is closing Child, one of five titles it picked up from Gruner + Jahr in 2005. Its June/July issue will be its last and 30 people will lose their jobs. It will remain as an internet destination, explains a Meredith spokesperson. "We felt in the long term as a brand it would be more sustainable as an online product. It’s something we’ve been looking at for a while."

Overall the parenting category has been suffering for some time as both readers and advertisers migrated online, and that suffering has only been heightened by the entry of two new titles, Cookie, from Conde Nast, and Wondertime, from Disney.

Ad pages for the parenting category were down by 11.1 percent through February after finishing 2006 essentially flat, and Child in particular was suffering, with ad pages down 15.2 percent in 2006 and 33.7 percent for the first two months of 2007. Child's circulation was also on the slide, falling down 18.5 percent for the six months ended Dec. 31, 2006, versus the year-earlier period."

Article here.

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Monday, April 09, 2007

47 Lake Erie Living

This one dropped through the mail slot; I didn't even have to look for it. The sub-title is, "good life on a great lake." The contents of the first issue include an article about building a dream home inspired by something seen on HGTV (one of my favorite channels), floating homes on Lake Erie, the Penfield House in Willoughby Hills, "Wright near the Lake," a Frank Lloyd Wright house we visited two years ago, the Schedel Arboretum and Gardens near Toledo, a guide to Lake Erie gulls (will make a good reference for our paintings), an article about Lakeside where we have our summer home, a story about Tibbels Charter fishing service out of Marblehead, Port Clinton's Walleye festival, and an article on boat ownership, including selecting the best one for you. It's really spectacular for an enjoyable first issue.

Editor Sharon Doddroe in her letter to the readers says this magazine only took four months from concept to life and that the people working on it have a history there. "We plan to highlight all the people, places and events that make Lake Erie the unique region that it is. We want to develop a community of people who love the lake and to share their information."

The other night in Liberty Bookstore I think I counted about 100 regional, state and city magazines, so this is a very active niche in marketing and publishing. I hope this magazine prospers and does all of us Lake Erie folks proud.

Lake Erie Living
Premiere Issue, Volume One, issue 1, April - May 2007
ISSN: na
Publication schedule: 6 times a year
Subject: Lake Erie, tourism, Ohio
Long Point Media LLC
2947 Interstate Parkway
Brunswick, OH 44212
$3.95; intro rate 6 issues + travel guide $17.95; 2 years $33.70; 3 years $45.95
Editor: Sharon Doddroe
Publisher: Mark Priebe

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