Cooking for 2

We've set a table for two. The editors of Taste of Home "have been hearing the same request over and over from readers. Could you give us more recipes that serve only two people. . . Why not publish a new cooking magazine devoted solely to delicious small-scale recipes?" When this Premiere Issue c2004 appeared on newstands the winter of 2005, (display until February 28, 2005, next issue March 1, 2005) Reiman Media was already publishing Taste of Home, Quick Cooking and Light & Tasty.

In addition to lip-smacking good recipes, the issue includes a reference page on reducing ingredients by 1/2 or 1/3, shopping for two tips, and good web sites.

Taste of Home's Cooking for 2
Premiere Issue Winter 2005
ISSN: na
Canadian GST No. 876052820RT
Subject: Cooking, recipes
Publication schedule, quarterly
Reiman Media Group
5400 S. 60th St.
Greendale WI 53129-1404
$3.99 for Premiere Issue, $4.99 Canada
Subscription $19.96/year; $29.98 for 2 years; $39.98 for 3 years; specials on insert cards, $9.98/year
http://www.cookingfor2.com/
Executive editor: Kathy Pohl
Food Editor: Janaan Cuningham
Chairman and Founder: Roy Reiman


The Reiman Media Group web page reports: "Reiman Publications was started in 1965 by Roy Reiman in the basement of his Hales Corners, Wisconsin home. Today, the Reiman Publications family of companies (located in Greendale, Wisconsin) employs over 500 people in full-time and part-time positions including Editorial, Print Production Scheduling, Circulation Marketing, Prepress and Country Store. Affiliated companies include World Wide Country Tours, LLC, Homemaker Schools and Reiman Advertising and Promotion (RAP).

We publish 13 national magazines, many of which have a rural focus, plus a variety of cookbooks and "coffee-table" books."

It was announced in 2002 that Reader’s Digest Association Inc acquired Reiman Publications LLC for US$760 million cash, and also completed US$950 million in syndicated financing that was partially used to fund the Reiman purchase. Link. Initially, there was little change in the folksy format or style, but the most recent Taste of Home I saw looked like any other recipe magazine, including lots of ads and coupons.

Quick Cooking

Taste of Home's Quick Cooking appears to have two Premiere Issues, both published in 1998. The covers are different, but the only content that is different is that one is Premiere Issue 1998 (3) and the other is Premiere Collector's Issue 1998 (5); the pagination and recipes are identical.

I'm guessing the one on the left was first, because its price is $2.99; the other is $3.95. I picked them up at the library sale for 50 cents, but wouldn't you be mad if you bought the second one on the basis of the cover and discovered you'd just paid for one you already had?

"Almost from the day we began publishing Taste of Home bimonthly, its readers began pleading with us to publish another cooking magazine on the months "in between" each issue. . . so they could receive this practical kind of food magazine monthly. . . Finally we s=responded, with the Premiere Issue you're now reading. . . The main difference is that Quick Cooking puts a huge premium on time. It's aimed at families where busy parents return home after a stressful day at work and want to put a good meal on the table fast."

I think I just might try that peach cake on p. 22 (see cover on the left above). Based on the publisher's web page, this title has been changed to Simple and Delicious.

Taste of Home's Quick Cooking; rapid recipes with homemade taste
Premiere Edition 1998 and Premiere Collector's Issue 1998
ISSN: 1099-632X (supplied)
Canadian GST No. R123204331
Subject: Cooking, recipes
Publication schedule, bimonthly
Reiman Publications
5400 S. 60th St.
Greendale WI 53129-1404
$2.99 for Premiere Issue; $3.95 for Premiere Collector's Issue
Subscription $17.98/year; $29.98 for 2 years
http://www.reimanpub.com
Executive editor: Kathy Pohl
Food Editor: Coleen Martin
Publisher: Roy Reiman